Professional Services Rebrand
A management consulting firm transformed their outdated brand and website into a modern, trust-building digital presence — resulting in 65% more qualified inquiries.
Overview
StratEdge Consulting provides strategy and operations advisory to mid-market companies. After a decade of growth, their brand and website no longer reflected the caliber of their work or attracted the clients they wanted.
The Challenge
An outdated visual identity, cluttered website, and no clear service positioning. Prospective clients couldn't quickly understand their expertise. The site failed on mobile and had poor conversion paths.
Our Solution
- Brand strategy workshop defining positioning, voice, and visual direction
- Complete visual identity: logo refresh, color system, typography, and brand guidelines
- Website redesign with clear service pages and case study showcases
- Thought leadership blog and resource hub for SEO and credibility
- Lead capture forms with CRM integration for inquiry tracking
- Responsive design optimized for executive decision-makers on mobile
Results
Qualified inquiries increased 65% within four months of launch. Average time on site tripled. Bounce rate dropped 40%. The firm now consistently attracts higher-value clients aligned with their expertise.
"The rebrand gave us confidence in every client meeting. Our website finally matches the quality of work we deliver."— Managing Partner, StratEdge Consulting
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