E-Commerce Growth Campaign
A luxury retail brand rebuilt their entire performance marketing funnel — from SEO to retargeting — and achieved 3.2× ROAS with 240% revenue growth in 8 months.
Overview
Luxe Commerce is a premium retail brand selling high-end lifestyle products online. Rising ad costs and declining ROAS threatened profitability. They needed a data-driven overhaul of their entire digital marketing stack.
The Challenge
Declining return on ad spend, high cart abandonment rates, and no unified view of customer journeys across paid, organic, and email channels. Campaign decisions were reactive rather than strategic.
Our Solution
- Full-funnel audit and customer journey mapping
- Audience segmentation and lookalike modeling for high-value buyers
- Dynamic retargeting campaigns across Meta and Google
- Conversion-optimized landing pages for key product categories
- Email automation flows for cart recovery and post-purchase upsells
- Weekly performance sprints with creative and bid optimization
Results
ROAS improved from 1.1× to 3.2× within six months. Online revenue grew 240% year-over-year. Cart abandonment dropped 45% after checkout optimization and recovery email flows were implemented.
"Our e-commerce revenue grew 240% in 8 months. The integrated approach across SEO, paid, and email made all the difference."— Director, Luxe Commerce
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