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Healthcare · SEO

Healthcare SEO Overhaul

A multi-location healthcare provider achieved 95% organic traffic growth and 120% more appointment bookings through technical SEO, local optimization, and content strategy.

+95% Traffic Get Similar Results
Healthcare clinic with digital appointment booking system
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Organic Traffic

0

Appointment Bookings

12mo

Engagement

0

Locations Optimized

Overview

MedCare Plus operates eight clinics across multiple cities offering primary care, diagnostics, and specialist consultations. Despite strong offline reputation, their online visibility lagged behind competitors.

The Challenge

Poor local search rankings, outdated website structure, thin service pages, and inconsistent Google Business Profiles across locations. Patients struggled to find clinic information and book appointments online.

Our Solution

  • Comprehensive technical SEO audit and site architecture redesign
  • Location-specific landing pages with schema markup for each clinic
  • Google Business Profile optimization and review management strategy
  • Condition and treatment content hub targeting high-intent searches
  • Core Web Vitals improvements for mobile performance
  • Monthly reporting with keyword tracking and conversion attribution

Results

Organic traffic increased 95% within twelve months. Online appointment bookings grew 120%. The provider now ranks on page one for key local healthcare searches across all eight locations.

"Our clinics are now the first result patients see when searching locally. The SEO work directly translated into more booked appointments."
— Marketing Head, MedCare Plus

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